Food shapes have gained attention among these non-traditional trademarks, particularly in the food and beverage industry. A food shape trademark is not merely about aesthetics; it represents the product’s uniqueness, linking the shape directly to the brand in the consumer’s mind. For businesses, protecting the shape of their food products can be crucial in maintaining their market position and preventing imitation. This blog delves into the concept of food shape as a trademark in India, exploring its significance, legal framework, and the challenges involved in securing and enforcing such trademarks.